With low unemployment rates and a tight labor market, companies face mounting challenges to find and retain good drivers. Unlike industries where work is conducted from a desk or behind a counter, any position that requires driving is difficult to fill. Hiring managers have to ensure that the worker is not only reliable at performing their primary task — such as delivering packages or going on sales calls — but also has to make certain they are safe and skilled behind the wheel.
Providing expert training teaches drivers what they need to maneuver safely on the road, but it takes more than that to retain great drivers and employees. Company culture plays an important role in employee retention.
The challenge of driver retention is most widely noted in the trucking industry, where driver turnover continues to affect operations and lead to changes like increased pay, benefits and bonuses. Even so, companies continue struggling with retention and are looking for ways to not only get good drivers in the door, but make them stay.
One way to improve retention while at the same time boosting morale and employee loyalty is a simple but effective benefit that most, if not all, workers are looking for: Happiness.